Friday, June 11, 2010
Our only hope was the town's Safeway supermarket. There we found a good selection, especially of Washington state wines, but like most supermarkets, the prices were about 33 percent higher than we're used to paying for our $10 value wines. There was, however, a much lower price posted near most of the wine. "What's that?" we asked.
It turns out that if you have a Safeway near you, you have a bargain wine store with a moderately good selection. There are two catches: One, you have to sign up for the chain's loyalty club card; Two, you have to buy six bottles at a time to get an additional 10 percent.
When we returned home, we checked out the local Safeway (not our usual supermarket) to make sure the rules applied there as well. They did. The wine selection was different because, we assume, the regional buyer has her choice of wines to buy.
Here's a general rule. If a wine is $13, the loyalty card takes $2 off the price — and buying six bottles reduces the price another $1. You don't have to buy six of the same wine. You can mix and match.
Yesterday we found many of the wines that we've reviewed on the shelves of our local Safeway — at less than $10, just as we'd found them online or at bargain discount wine stores.
For examples, Red Bicyclette Chardonnay was listed at $12.49, but we got it for $9.99. Beringer Founders Reserve was listed at $11.29, but we paid $8.99.
Your local chain supermarket might have a similar deal, but we haven't found such a supermarket deal where we live. So if you have a Safeway, you have a discount wine store in your town.